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Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

Search Engine Land

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Marketers are intimately familiar with their industry and product. Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand. But you have to know how to spot it and how to avoid it. That makes us more vulnerable to the curse of knowledge.

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Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas

ConversionXL

For an optimizer, these are words to live by: “Without data, you’re just another person with an opinion.” Optimization isn’t about educated guesses and hunches, no matter how many years you’ve been in the industry. For example… Is anyone actually using the text size or print buttons?

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Learning SEO? The Beginner's List of Resources to Get Started

Hubspot

You can't get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed "SEO experts" out there, but far fewer people who actually understand what they're talking about, and can apply it. So — how do you learn about SEO? you get the drift.

UX 100
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

This guide will help you understand everything you need to get started with A/B testing. You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. When researchers test the efficacy of new drugs, they use a “split test.”

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The Ultimate Guide to On-Page SEO in 2019

Hubspot

So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals. Why is on-page SEO important?

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.”. With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings.