ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

NOVEMBER 13, 2015

An Introduction to Aristotle’s 3 Appeals. As it turns out, they aren’t just ancient terms reserved exclusively for academics. The best marketing – and the best copy – is not about duping the reader into believing something, but about amplifying their need, alleviating their fear and exciting them to action.

Presentation 134

Presentation A/B testing CTR High impact 134

Hubspot

NOVEMBER 28, 2018

Web Development Terms to Know. Before I dive into the web development process, let’s review a few web development terms you might see throughout this piece. Websites are files stored on servers, which are computers that host (fancy term for “store files for”) websites. Why Learn About Web Development? Acquiring a Domain Name.

E-commerce 75

E-commerce SQL Networking Non-Profits 75

Hubspot

JULY 10, 2013

Visual considerations such as typography, imagery, and navigation were still things of the not-too distant future. By the mid-90s, web design had evolved both in terms of structure and appearance. Web design has had its fair share of reimaginings, but one of the first occurred with the introduction of Flash. The Renaissance.

UX 78

UX User Experience Technique Construction 78

Hubspot

JULY 22, 2015

The marketing industry has always been obsessed with the quality vs. quantity debate. Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). Some Background: Our Former Publishing Strategy.

Referrals 78

Referrals Lead generation Follow-up Start-ups 78

Hubspot

OCTOBER 31, 2016

Introduction. Step #4: Choose a color and typography palette. When choosing a typography combination, you can combine two fonts, or use variations of the same font. Select an easy-to-read typography combo. Here are the basic areas / sections that you’ll need to create: Header / Title Area. Body / Main Argument.

Promote 76

Promote Presentation Start-ups Engineering 76