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A SaaS Fairy Tale….

Partners in Excellence

They could develop the Minimum Viable Product, then with acceptance add more capability to the product and grow the customer base. Valuations were built on multiples of expected growth and profitability, the SaaS model focusing on growth regardless of cost, didn’t fit. But then problems started to surface.

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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

In addition, approximately 35% of startups fail because there is no market need for their products or services. Cutting non-essential expenses when your business is still new is critical. Plus, it’s your product: You believe in it. And 20% of startups get plain out-competed. How do you know you’re ready to hire a sales team?

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Startup Funding: What It Is, How It Works, & 5 Tips for Landing It

Hubspot

The idea is that when the company begins to earn a profit, the investors will get their initial money back — plus the extra slice of equity for taking a chance. A small business grant is an investment given to a business by a government, corporate, or non-profit entity. Interested?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Use qualitative customer surveys and gather Net Promoter Score feedback to understand user intent and friction. If they’re happy with your product, would they recommend you? Successful retention happens when users are satisfied with your product and leads to them recommending it to people they know. Profitability.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Problem is, by the time the coffee shop opens it’s doors, or the e-tailor launches, they’ve invested a significant amount of resources, and have to figure out how to recoup their expenses, let alone profit. How Fab.com Received $300,000 In Profit 30 Days After Pivoting. image source.