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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. Venmo pitched their product, Venmo Mastercard, midway through the article.

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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)

Hubspot

But what if you are a niche company, with a niche product that can only be used by a finite audience? Marketers operating in highly specialized industries often ask us: Can our business benefit from an inbound approach even if we operate in a niche market? The answer is a resounding “yes.”

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

As Compass’s Regional President of North Central, Rachael is responsible for driving revenue growth, M&A integrations, operations, marketing, and customer success across Illinois, Wisconsin, Indiana, and Minnesota. And to always keep in mind it is about the client, not the product you are pitching. you’re going to lose them.

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