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Sales Pipeline Radio, Episode 169: Q&A with Kevin Cunningham @MRP_Prelytix

Heinz Marketing

But I will also tell you we’re doing this show live from Reno, Nevada. Long story short, got some family business to take care down here so myself, my truck and my dog we drove down. It gives us repeat business with those large customers, and helps us, like I said, grow into the mid-market too. Matt: Yeah.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Additionally, once customers make a purchase, it’s about continuing the relationship with them to encourage repeat business, referrals, and brand champions. That way, you can make sure you’re going after the best leads right off the bat. Instead, think about upselling or cross-selling.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Improved customer loyalty: In my experience, you are likely to experience higher customer loyalty and repeat business with a more personalized approach. About 89% of organizations report that an account-based strategy delivered a better return on investment, as noted by Forrester.

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