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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

B2B 75
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing informs strategic positioning and ensures alignment across the company. Brand marketing provides a strategic approach to building relationships between your brand and your customers. After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again.

Product 110
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Lead Generation for Accounting Firms: The Full Guide

Lead Fuze

The first thing an accountant has to set is their niche. Conferences (related to their niche). Seminars (related to their niche). Moreover, networking can help you build strategic partnerships that would bring your clients and added value. Strategic partnership is the key to succeeding in such a goal. .

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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Hubspot

Ever feel like your business is too "niche" to benefit from blogging? No matter how unique your niche is, it's likely that people are searching for the content you'll create. In fact, some of the most dramatic successes we've seen with blogging come from businesses in niche industries. Pretty niche, wouldn't you say?

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.

Process 90
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. And she needs a hug every now and then. Shari Levitin. Amy Reczek.

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