Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps
Sales Hacker
MARCH 30, 2025
Despite all the AI buzz, the phones are still ringing and still driving pipeline. When faced with objections, agree with the prospect first to lower their defenses. Example objection handling: Prospect: “Were already working with [Competitor].” But one unassuming topic that kept coming up? Cold calling.
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