Salesforce

FEBRUARY 3, 2025

Account development representative (ADR) A sales professional responsible for developing sales strategies, identifying potential customers, maintaining market awareness, and initiating outreach to book more demos and meetings. A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Sales Hacker

MAY 31, 2018

2) Align sales and marketing efforts based on SQL definition. Vet lead into the sales pipeline as Sales Qualified Lead (SQL) if potential value justifies further allocation of resources . 7) Hand over ownership of SQL to account executives. Introduce SQL and account executive. Objection handling.

SQL 60

SQL Appointment Pipeline Lead generation 60

SaaStr

JANUARY 21, 2020

I have a young man on my a sales operations team who wanted to do SQL data analysis. SDR, AE, a strategic reps, the peers elected one person to represent them. We give them an onboarding buddy. Now they have this dual headed management system. I write down reward generously. I’m not a data guy, so that might not be right.

Quota 132

Quota Sales Healthcare Territory 132

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Outreach

MARCH 25, 2019

Common B2B sales pipeline stages: Prospecting Qualification Needs Analysis Value Proposition Identification of Decision Makers Perception Analysis Proposal/Price Quote Negotiation/Objection Handling Closing/Deal Signing Referrals/Upselling. Number of deals - the number of SQLs the team or an individual seller is currently engaging.

Pipeline 65

Pipeline A/B testing Non-Profits Sales 65