Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. My answer to her also sums up why you should care about this article. Why I like it. It was a great question.

Campaign 111

Campaign Gaming Education Technology 111

Sales Hacker

OCTOBER 7, 2021

In fact, operating and achieving any goal while imbalanced is a skill not to be scoffed at. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Anything less is failure.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

ConversionXL

OCTOBER 23, 2019

Why do they persist? ’ These blog posts are written by publishers who want more traffic and click bait, which is why most of them are titled something like ‘The 1 tip that increases revenues by 780% every single time.'” years to run them all.). Some are worse than others. Just follow best practices.”.

Conversion 81

Conversion A/B testing Objectives and Key Results Non-Profits 81

Gong.io

SEPTEMBER 19, 2018

The book discusses, at length, why most sales messaging is broken: It focuses on benefits, which are proven to have much less motivational power than using loss aversion (the idea that people will work twice as hard to prevent themselves from losing something than they will to gain something) to your advantage. The Challenger Sale.

Negotiate 111

Negotiate Sales Technique Up-sell 111

ConversionXL

APRIL 12, 2017

Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. And now to stand around awkwardly until I see someone I kind of know… — Misha Hettie (@uncommonlymisha) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86