How to map your selling process to the way your B2B customers buy: A case study
Martech
AUGUST 22, 2023
RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. SEO to meet buyer research The VoC research clearly showed how prospects research solutions online, or perhaps they ask a trusted partner for solution ideas and then follow up via online validation.
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