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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

To define your anti-audience, think about who’s least likely to say “yes” to your offer: Who doesn’t resonate with your unique selling points? Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. Your anti-audience will click your ad but won’t convert.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

SEO to meet buyer research The VoC research clearly showed how prospects research solutions online, or perhaps they ask a trusted partner for solution ideas and then follow up via online validation. The accompanying webform provides the information the sales team needs for follow-up. Source: RH Blake 2. Get MarTech! In your inbox.

B2B 77
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The Greatest Competitive Advantage You’ll Ever Know: Mental Health

Sales Hacker

Because when you begin the process to elevate your mental health, you set yourself up for the most substantial competitive advantage any of us will ever know. A serene escape somewhere in the mountains of Tennessee. I looked down at the expressionless cardboard face staring up at me. But this brings up an important point.

Quota 105
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HubSpot Content Marketers Note Their Favorite Content Marketing Campaigns

Hubspot

I teared up out of a sheer sense of, 'Oh my God, I think like that, too' — what more could you want out of a marketing campaign?" — Caroline Forsey, Editor of HubSpot's Marketing Blog. For her recent album Lover, she began her marketing campaign by commissioning a mural in Tennessee.

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The Greatest Sales Advantage You’ll Ever Know: Mental Health

Lead Fuze

So buckle up, because this is going to get real. When we begin the process of improving our mental health, we set ourselves up with a substantial competitive advantage that no one will be able. The year before I took a trip to Tennessee, I hit my annual quota three months into the year. Win Against Sales Filter Bubble.

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From Steve Jobs to Jay Z: 6 Successful People Who Dropped Out of School (And Why)

Hubspot

It's simply to highlight some of the exceptional cases where taking a less traditional route ended up paying off big. The two then set up shop in Albuquerque, New Mexico, which was where their first customer -- Micro Instrumentation and Telemetry Systems (MITS), maker of the Altair 8800 -- was located. 1) Bill Gates. Source: ITPro ).

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Traveling Teddy Bears, Reckless Cats, and Lots of Butter: 10 of the Best Ads from November

Hubspot

This ad from the folks at Tennessee-based agency Humanaut combines two great things: deadpan humor and butter. Back in May 2016, the pair parodied artisanal coffee shops by selling $2 shots of half-and-half coffee creamer. The stunt was number eight on our list of creative branded pop-up shops. 3) Organic Valley. 9) Alibaba.