Search Engine Land

APRIL 30, 2024

To define your anti-audience, think about who’s least likely to say “yes” to your offer: Who doesn’t resonate with your unique selling points? Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. Your anti-audience will click your ad but won’t convert.

CTR 106

CTR Real Estate Legal Clients 106

Hubspot

APRIL 20, 2020

As marketers, we probably all have that one campaign that we can note as a favorite. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on. For me, when I think of incredible content marketing campaigns, I turn to fast food. October 28, 2019. Pepsi Max's Uncle Drew.

Campaign 97

Campaign Commission Entertainment Drivers/motivators 97

Hubspot

APRIL 5, 2016

It's simply to highlight some of the exceptional cases where taking a less traditional route ended up paying off big. The two then set up shop in Albuquerque, New Mexico, which was where their first customer -- Micro Instrumentation and Telemetry Systems (MITS), maker of the Altair 8800 -- was located. 1) Bill Gates. Source: ITPro ).

Launch 55

Launch Education Start-ups Trust 55

Hubspot

NOVEMBER 28, 2016

Read on to get the scoop on the most sentimental, adorable, and unexpectedly funny ad campaigns from the past month. That tension led to something quite fun in this Temptations holiday video and campaign.". This ad from the folks at Tennessee-based agency Humanaut combines two great things: deadpan humor and butter.

Electricity 77

Electricity Retail Construction Campaign 77

Salesforce

MARCH 11, 2024

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59

Sell Cross-sell Territory CRM 59

Salesforce

MARCH 1, 2024

Now is the time to reveal the ace up your sleeve — sales SPIFFs. For example, you might tell your sales team they can earn a bonus on top of their salary and commission, for selling [X] products above quota by the end of the month or for booking [X] demos in a quarter that lead to a sale. Your reps just need a push to stay motivated.

Commission 52

Commission Teamwork Objectives and Key Results Territory 52