Martech

JUNE 12, 2025

He believes fractional GTM roles represent the future. You don’t ask your UX designer to lead product strategy. Make marketing a foundational voice in strategic planning and board discussions. You don’t ask a junior financial analyst to be CFO. You don’t ask an SDR to lead global enterprise sales.

GTM 101

GTM Gambling Pipeline Strategize 101

Hubspot

MARCH 18, 2020

Your acquisition team will communicate to the customer as a representative and advocate for the company, and need excellent customer-facing skills and company knowledge to do so. UX / UI Designer. Visual UX Developer. Acquisition hires are the first contact with customers — they will introduce audiences to your brand.

UX 100

UX User Experience Engineering Account management 100

Hubspot

FEBRUARY 23, 2017

QA engineers should be included in the design process , where they may add UX suggestions based on their user feedback experience. Release cycles are shorter than before, so a single day represents a greater percentage of the timeline. If QA starts too close to the release date, there will likely be inadequate time to rectify issues.

Growth 78

Growth Process Strategic planning UX 78

Hubspot

JUNE 8, 2022

When done correctly, it represents a reasonable estimate of how a company will likely perform — based on current and historical financial data, broader economic trends, foreseeable factors that might impact performance, and other variables that can be viably accounted for. Best for a Familiar, Excel-Esque UX.

Price 74

Price Objectives and Key Results UX Contact 74