resources blog better-alignment-between-aes-and-sdrs 
Highspot
FEBRUARY 29, 2024
There could be a number of reasons including: poor communication, unclear goals, and lack of resources. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully.
Sales Hacker
JANUARY 17, 2018
Sales and Marketing Alignment is a trending topic and the role of Sales Development has been growing fast. Ideally you can create a predictable and scalable Revenue engine, but lead qualification is an area where most companies struggle with, so today we will mark the end of that struggle, just like we did with the SDR to AE handoff.
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Sales Hacker
OCTOBER 7, 2021
For lack of better words…f*ck that. We’re here to roll out the carpet for them, and we owe them a world better than our own. Early in my AE career, the company I worked for was acquired and we were all told we had to go to another state for an entire month of training. The expectation is that we can “do it all.”
Sales Hacker
DECEMBER 8, 2017
The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. The Continued Emphasis on Alignment of Sales & Marketing.
SBI
NOVEMBER 7, 2019
By combining Seismic’s industry leading sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalized content wherever and whenever the customer interacts with their brand.
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