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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. Consistency is the cornerstone of good marketing. Marketing playbooks work the same.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. First Job: Sales Planner at L90. "My What did they do there? What did they like and not like?

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. It’s a proverb as old as the internet, probably older. It’s also true. Image source.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. San Diego, CA and New York, NY (November 5, 2019) –.