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Big Numbers from Small Customers: How DigitalOcean Accelerated at Scale with DigitalOcean Senior Vice President of Revenue Cliff Bockard (Pod 621 + Video)

SaaStr

Expanding from IaaS (infrastructure as a service) products only in 2012, their business is now spread over 10 unique products, including PaaS (platform as a service) and serverless options. . SaaS products that know the dynamics of their market have an advantage in positioning their product and serving their customers.”.

Niche 76
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What is Technographic Data? (And Why It Matters)

Hubspot

Digital transformation is more than just a buzzword — as noted by Forbes , 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one. Website scraping tools extract specific information from corporate websites about the apps and services used by enterprises.

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Essential Marketing Strategies for SaaS Startups

Hubspot

It is a great time to be a software-as-a-service company. However, the cloud software market (SaaS/PaaS/IaaS) makes up only $48–$56 billion, meaning that "cloud-based software accounts for no more than 15 percent of the value of the total software market," but this distribution is quickly changing, according to Altos Ventures.

Finance 72
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The Ultimate Guide to iPaaS (Integration Platform as a Service)

Hubspot

You’ve likely heard of Software as a Service, or SaaS. A SaaS company sells software to an end user as a subscription. Along with that subscription, the software company provides technical support, customer service and upgrade options to maximize their customers' ability to use their software. How does iPaaS work?

Service 73
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20 Innovative CRM Trends to Pay Attention to in 2022

Hubspot

Voice technology is critical for the evolution of SaaS tools. With automation, businesses can offer high-quality customer services while optimizing operational costs — something that an increasing number of businesses are realizing, and CRMs are continuing to support in new ways. Self-service via CRM will be standardized.

CRM 83