understanding-the-sales-force 2017 how-executives-fail-to-understand-the-reasons-for-poor-sales-and-revenue-performance 
SaaStr
JUNE 7, 2021
But back in 2017, CEO and co-founder Peter Gassner joined us after Veeva had recently IPO’d with a market cap less than a tenth of that size. From how the seed of an idea got planted to 1,700 employees 10 years later, there are many lessons to be learned. Anyone can copy a good idea; execution, however, is enduring.
Openview
SEPTEMBER 28, 2017
companies spend over $900 billion on their sales forces – three times more than they spend on all advertising media. However, sales teams deliver only 50% of the revenue performance that their strategies and sales forecasts have promised. Sales Goals are Unrealistic. million in fees.
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