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“Frictionless” Experience

Partners in Excellence

” While some of the basic ideas about creating great customer experience by “eliminating friction,” are very good, I think the concept of eliminating friction demonstrates a huge misunderstanding of friction and how important it is. First, what is friction? Differences in ideas, priorities, strategies, goals.

Contact 86
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Sales Management, We Understand The Pieces/Parts, But Not The Whole

Partners in Excellence

We tend to focus on the pieces/parts of what we do, the responsibilities of our organization, for example marketing, SDRs/Inside Sales, AEs, Account Managers, Sales Engineering, Sales Ops, Sales Enablement. I’m continuing my series on the importance of understanding selling as a complex system.

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What Do Reductionism And Machine Design Have To Do With Selling And Buying?

Partners in Excellence

It’s probably hard to conceive of a sales guy, like me, using a multi-syllabic word like Reductionism. ” While it wasn’t the focus of the post, he talked a lot about Reductionism. I had to go to the dictionary on Reductionism: 1. Likewise, our customers live in similar worlds.

Sell 78
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On Sales/Marketing Friction

Partners in Excellence

But there’s another important aspect of friction that’s absolutely critical and essential to our shared success with our customers. But there’s another important aspect of friction that’s absolutely critical and essential to our shared success with our customers. At least we look at it to narrowly.

Sales 59
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Do Customers Really Want A Frictionless Buying Experience?

Partners in Excellence

It seems to be fashionable to talk about creating “frictionless buying experiences?” ” I suppose the concept draws readers, perhaps it’s an extreme expression of removing barriers to the customer buying process. Is it what customers want? But does the concept make sense?

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SaaStr Podcast 339 with mParticle Founder & CEO Michael Katz

SaaStr

Michael Katz is the Founder & CEO @ mParticle, the customer data platform for brands leading the customer data revolution with clients from Airbnb to Spotify to Postmates. In Today’s Episode We Discuss: * How Michael made his way into the world of SaaS and enterprise SaaS having founded and IPO’d an adtech business previously. *

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Finally, day three covered all things customer success and growth. What we saw, why we think it happened, what we will do based on that info. You may have one observation and then multiple inferences, which would result in multiple design options. What else could it be?” link] pic.twitter.com/g46Kb7tHF7.

Growth 86