Heinz Marketing

APRIL 24, 2020

Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Trade show.

Tradeshows 98

Tradeshows Campaign Represent Pipeline 98

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. 20-minute meetings. Will that continue? Will we revert back?

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant has added 36 new clients since January 2019, 10 of which joined in January 2020, including 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others.

Clients 27

Clients Tradeshows Growth Follow-up 27

SBI

DECEMBER 30, 2019

The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. I’m declaring 2020 to be the year of SalesTech. Consider metrics.

Tradeshows 32

Tradeshows Technology Technology Quota 32

SBI

MARCH 13, 2020

In our latest research survey, topping the list of operational improvement goals for sales in 2020 was optimizing lead generation,“ says Jim Dickie, Sales Mastery Co-founder and Research Fellow. Events represent a whopping 22% of today’s marketing budget, according to Salesforce.com.

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. It’s been years in the making, but it should be out by January 2020. There are so many resources to get information on your client prior to that first meeting. I’m energized by the fact that the technology I represent truly helps others and makes their lives at work better.

Sales 90

Sales Up-sell Start-ups Cross-sell 90