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Things May Snap Back Fast. So Take Advantage Of This Crazy World Now.

SaaStr

— Jason BeKind Lemkin (@jasonlk) November 9, 2020. Most tradeshows and events in China are running at their maximum allowed capacity pre-Covid, with the delta being mainly from lack of travel. And because folks on the partner side will do more meeting now, over Zoom. — Stephen (@salred3) November 9, 2020.

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Lead Sourcing: Do you know where your leads came from?

Heinz Marketing

Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Trade show.

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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Canceled events and tradeshows increased the focus on outbound activities. Let’s dive in. Common B2B marketing challenges.

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The Ultimate List of Sales Movies & TV Shows

Veloxy

Since 2020, salespeople have been battling COVID related sales restrictions, such as limited travel, lower response rates, and reduced budgets. As sales professionals, we all remember our first trip to a seminar, convention, or tradeshow. The below episode clip follows Marcus to Gander Outdoors, where he meets the founder of Smithfly.

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Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

SBI

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant has added 36 new clients since January 2019, 10 of which joined in January 2020, including 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others.

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Top 5 B2B Sales Predictions for 2022

KO Advantage Group

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. 20-minute meetings. Will that continue? Will we revert back?

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Your prospects get triggered into the event as they proceed to the right steps in your funnel, and they engage with this event through multiple means, like Netflix meets Slack. Brand Values.