ConversionXL

MARCH 17, 2021

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Canceled events and tradeshows increased the focus on outbound activities. Let’s dive in. Common B2B marketing challenges.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant has added 36 new clients since January 2019, 10 of which joined in January 2020, including 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others. Industry News.

Clients 27

Clients Tradeshows Growth Follow-up 27

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. Will that continue? Will we revert back? Slack Groups and Online Forums.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

Heinz Marketing

APRIL 4, 2022

So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. We took that portion of it, that fun experience and that engaging peer-to-peer networking and put it in a virtual world. It wasn’t one to one, apples to apples.

Pipeline 97

Pipeline Campaign Sales Follow-up 97

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. Strategic Selling and it’s companion book, Conceptual Selling. It’s been years in the making, but it should be out by January 2020. I prefer to take conference calls on a hike, strategize with co-workers on a trail, and listen to podcasts when I’m hiking alone.

Sales 90

Sales Up-sell Start-ups Cross-sell 90