ConversionXL

MARCH 17, 2021

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Canceled events and tradeshows increased the focus on outbound activities. Let’s dive in. Common B2B marketing challenges.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant has added 36 new clients since January 2019, 10 of which joined in January 2020, including 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others.

Clients 27

Clients Tradeshows Growth Follow-up 27

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. Will that continue? Will we revert back? Slack Groups and Online Forums.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

Heinz Marketing

JULY 29, 2020

After attending MozCon Virtual 2020 , I’m convinced virtual conferences are the future. Now that we’ve covered my opinion on virtual conferences, let’s dive into the best insights I took away from MozCon 2020. The post Top 2 Takeaways from MozCon Virtual 2020 appeared first on Heinz Marketing. Gotta love a win-win situation.

Promote 19

Promote Niche Clients Follow-up 19

Salesmate

APRIL 15, 2021

P.S: Business Magazine has put us on the list of 52 Best Startup Companies to Watch Out For in 2020 . Leveraging on networking events. The ultimate goal to attend any networking event, conferences or tradeshow is to make new connections and pitch your product/service. Use Case Scenario – When you have a referral.

Prospecting 52

Prospecting Real Estate Tradeshows Follow-up 52

Heinz Marketing

APRIL 4, 2022

So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. We took that portion of it, that fun experience and that engaging peer-to-peer networking and put it in a virtual world. It wasn’t one to one, apples to apples.

Pipeline 97

Pipeline Campaign Sales Follow-up 97

Heinz Marketing

NOVEMBER 8, 2019

Session: Account-Based Marketing: New Insights and Best Practices for 2020. Amplify content through extended networks such as SMEs, fans, contributors, etc. I found these to be the most applicable to the work I do at Heinz Marketing and ones I could use/implement. Develop an Account Journey. Speaker: Jon Miller, CEO at Engagio.

B2B 56

B2B Contact Education Consult 56