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How to enable greater personalization in a world of impersonal experiences

Martech

The average number of touches during the buying process grew from two in 2006 to six in 2021, according to Butler. The outreach we’re doing feels a little bit like an assembly line,” she said. “As Brands make more contacts with customers than ever before. However, this leaves plenty of room for less than optimal experiences.

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5 tips for successfully switching email service providers

Martech

The same way workers discovered how rotten their jobs were, leading to the Great Resignation in 2021. It involves all of your data integrations, every campaign report, every automation and more. It’s as if the marketing pressures inspired by COVID-19 exposed serious tech limitations.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

The assembly line. For instance, when Kia changed its logo in 2021, many assumed that was the extent of the rebranding efforts. Take Kia’s 2021 rebrand as an example again. You must recognize the difference between brand innovation and a new brand campaign. Others include: The automobile. The airplane.

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51 Automotive Industry Statistics to Highlight Latest Trends

G2

105 billion items related to motor vehicles and parts were exported in 2021 from the US These were the second largest in exports. to the overall GDP and 49% to the manufacturing GDP in 2021. million vehicles made in 2021, the US became the worlds second-largest car producer. In 2021, 9.2 from 2020 to 2021.