How to enable greater personalization in a world of impersonal experiences
Martech
JANUARY 25, 2022
The average number of touches during the buying process grew from two in 2006 to six in 2021, according to Butler. The outreach we’re doing feels a little bit like an assembly line,” she said. “As Brands make more contacts with customers than ever before. However, this leaves plenty of room for less than optimal experiences.
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