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LinkedIn ads survey reveals humans, cities, and numbers increase performance

Search Engine Land

The report analyzes over 800 million ad impressions from brands executing paid video advertising campaigns on LinkedIn, spanning both the EMEA region and North America. Notably, a 13% increase in click-through rate is observed with videos lasting between 15 and 30 seconds. Let’s dive in. The numbers. About the data.

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These 3 B2B Marketing Campaigns Will Help Inspire Your Brand

Salesforce

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. That’s what fintech company nCino did in 2021, when it transformed nSight, its annual, in-person user conference, to a completely virtual format.

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The power of predictive analytics: Is the future now?

Martech

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? What about the most recent 2023 data?

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Read on to learn how they inform Sequences and campaigns, how they relate to buyer sentiment, and how to use these insights to refine your own email strategy. What is Email Open Rate? What is Email Open Rate?

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This day in search marketing history: January 6

Search Engine Land

2021: Lyden acted both as editor-in-chief of Search Engine Land and content lead for our SMX events series. She departed Third Door Media in November 2021. Google Claims That Google Checkout Increases Conversion By 40% & Clicks By 10%. SMX Overtime: Broaden your reach with YouTube campaigns.

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How to Personalize Transactional Emails With Dynamic Content

Hubspot

billion by 2021. Most companies don't give too much thought to these types of messages, but they represent an important marketing opportunity to interact with your customers at their most engaged. And that is the reason why personalized campaigns help improve click-through rates by around 14% and conversions by 10%.

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The Google anti-trust trial: A deep dive into the details

Martech

He told the judge that search ads are “mandatory” in any advertising campaign and admitted he wouldn’t tell clients to redirect ad spend to different platforms if Google increased its prices by 5%. Instead, Google ranks ads based on bid price, predicted click-through rate (PCTR), and a “Beta” factor estimating long-term negative effects.

Trust 81