Search Engine Land

NOVEMBER 14, 2023

Push the Performance Max limits Performance Max campaigns, introduced by Google in 2021, have transformed online advertising, allowing advertisers to reach audiences across Google’s vast network with a single campaign. Here are four tactics to push the Performance Max limits and bring your campaigns to light.

Growth 106

Growth Objectives and Key Results Commission Campaign 106

Search Engine Land

OCTOBER 13, 2023

While Google commands the majority of global search engine usage, boasting over 90% market share, a 2021 survey by Jumpshot revealed that Amazon’s search volume comprises 54% of all product-related searches in the United States. This commission varies depending on the product parameters.

Real Estate 130

Real Estate Commission Conversion Trust 130

Search Engine Land

MARCH 10, 2023

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

Commission 93

Commission Objectives and Key Results SQL A/B testing 93

Search Engine Land

DECEMBER 28, 2023

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights.

Retail 124

Retail X-functional Launch Non-Profits 124

Search Engine Land

FEBRUARY 16, 2023

Google confirms Standard Shopping campaigns will remain available 2022: Performance Max was set to absorb Smart Shopping campaigns by summer. Google dropping follow and welcome offers in local listings 2022: Google: “Soon, customers will no longer be able to follow businesses on Google Search or the Google Maps app.”

Networking 91

Networking Gaming Commission Engineering 91

SaaStr

FEBRUARY 16, 2021

— Jason BeKind Lemkin (@jasonlk) February 16, 2021. If a rep can’t get engagement, but a prospect has registered some interest, marketing can at least drop them into a long-term engagement campaign. Even if the sales rep gets their commission. Forced to talk to an SDR first. This does nothing for your brand.

Quota 77

Quota Commission Sales Contract 77

ConversionXL

JANUARY 18, 2022

Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Use brand marketing for awareness. Image source.

Product 110

Product GTM Construction Launch 110