Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

A/B testing

Heinz Marketing

OCTOBER 28, 2020

Part of the allure of a tradeshow or conference was walking through the exhibitor hall to discover new brands organically. With October behind us, there’s no better time to start planning for 2021. How will you keep that momentum going into 2021 and beyond?

B2B

Martech

JANUARY 20, 2022

Half of Marketers Expect to Attend an In-person Event in 2021. Source: The Virtual Event Tech Guide 2021 from EventMB. Are you producing a tradeshow with lots of sponsors, and therefore attendee/sponsor interaction is the goal? Source: MarTech Event Participation Index. It’s just not like being there.

Objectives and Key Results

SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. The event is just the milestone in the campaign which starts the moment you know you are sponsoring. Think ‘Big Picture’.The

Tradeshows

SBI

FEBRUARY 24, 2021

In 2021 and beyond, it’s as much about recomposing the reality of target accounts as it is about the remote customer experience. Sales departments who may be spending less money on travel, conferences, and tradeshows, should invest in technology solutions that will help them collaborate seamlessly across time zones and around the world.

Sell