Search Engine Land

MAY 4, 2023

Think of it from a lifetime value (LTV) angle. When selling any good or service, two of the most significant barriers to sealing the deal online are the cost to the consumer and the consumer’s experience on the website. So for the sake of this explanation, we'll do it at the campaign level.

Campaign 97

Campaign CRM Angle Healthcare 97

Martech

FEBRUARY 8, 2024

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. We already rank in many lists like “best appointment setting companies.”

B2B 118

B2B Gaming Niche Appointment 118

Search Engine Land

FEBRUARY 15, 2023

This is the fourth article in our series on why video game advertising is a huge opportunity for brands in 2023. If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Google claims that their UACs achieve about 140% more conversions than other campaign types.

Gaming 93

Gaming Networking Campaign Angle 93

Search Engine Land

AUGUST 2, 2023

While shoppers can also purchase products directly on Google via the Buy on Google feature, this option will no longer be available starting September 26, 2023. Clear and well-lit photographs that showcase your products from different angles will give customers a better understanding of what they can expect.

Product 96

Product Retail Click Through Rate Territory 96

Lead Fuze

JULY 24, 2023

trillion by 2023, presenting a unique opportunity for businesses to capitalize on this rapidly growing market. Platforms like LinkedIn and Facebook have tailored ad campaigns specifically designed towards lead generation goals. Finding eCommerce clients involves effective marketing campaigns targeting the right audience.

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52