Search ad conversion rates down, cost per lead up in 2023
Search Engine Land
MAY 15, 2023
Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s according to a new 2023 search advertising benchmark report from LocalIQ’s WordStream. CTR: 6.11%. CTR increased for all but two of the industries, according to the report.
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