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Search ad conversion rates down, cost per lead up in 2023

Search Engine Land

Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s according to a new 2023 search advertising benchmark report from LocalIQ’s WordStream. CTR: 6.11%. CTR increased for all but two of the industries, according to the report.

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). Source: Mike Nierengarten.

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Facebook Ads 2024 data: Clicks and conversions up, costs down

Search Engine Land

By the numbers: Average click-through rate for lead campaigns: 2.53% (up from 2.50% in 2023) Average cost per click for lead campaigns: $1.88 (down from $1.92) Average conversion rate for lead campaigns: 8.78% (up from 8.25%) Average cost per lead: $21.98 (down from $23.10) Why we care.

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Google Ads broad match: What the data reveals for PPC marketers

Search Engine Land

“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. The more relevant the ad copy is for consumers, the higher the response rate. Wait, what?

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Level up your video game ad strategy: A guide to measuring success

Search Engine Land

This is the fifth article in our series on why video game advertising is a huge opportunity for brands in 2023. Measuring impressions can give you an idea of the reach of your video game ad campaign. Click-Through Rate (CTR) Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of impressions.

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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

Google Trends shows a 41% decrease in brand search volume for “SparkToro” in 2024 from 2023. The site could then create an integrated PR and SEO campaign to help corporate PR or communication professionals find audiences related to their target publications. 120,000 monthly clicks. Last-click conversion rate of 5%.

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Setting PPC goals: How to tailor KPIs and metrics for each funnel stage

Search Engine Land

Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. For example, if your goal is to increase qualified leads, metrics would include conversion rate, new users driven to a specific URL, etc. Clients commonly apply uniform goals to all campaigns regardless of their place in the marketing funnel.