Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. Judge Amit P.

Retail 116

Retail X-functional Launch Non-Profits 116

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 90

Trust Objectives and Key Results Engineering Negotiate 90

Search Engine Land

MAY 24, 2023

Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Trust Tokens can be used to prevent fraud and improve the security of online transactions.

Campaign 100

Campaign Trust Launch Networking 100

Search Engine Land

JANUARY 26, 2023

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. B2B marketers weren’t nearly as broadly impacted by the move to Performance Max, since their old campaign structures remained unchanged by Google.

B2B 84

B2B Campaign CRM Conversion 84

Search Engine Land

FEBRUARY 24, 2023

Amazingly, you could write a very similar tweet in 2023. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S. Yahoo Answers Gets A New Look 2010: Yahoo announced a fairly substantial overhaul of how Yahoo Answers looked and worked.

Negotiate 119

Negotiate Launch Electricity Networking 119

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. Halting campaigns shouldn’t be your only brand safety precaution. AdWords Reach Reporting Moves To The Campaigns Tab. 2008: New Year’s Resolutions For Your PPC Campaigns by Brad Geddes.

Engineering 91

Engineering Non-Profits Electricity Networking 91