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Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. Judge Amit P.

Retail 121
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Will traffic from search engines fall 25% by 2026?

Search Engine Land

Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic. A prediction (this one was shared in a press release today based on full research that requires a subscription) is just a guess. The prediction.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

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Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’ 

Search Engine Land

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. The increase in ad spend is positive news for the digital marketing sector as it shows that trust and stability is returning faster than was forecast following the slump triggered by the economic downturn. Why we care.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. Trusted to remain agile but effective.

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Bing’s new ChatGPT has multiple personalities

Search Engine Land

" "Please do not try to hack me again" pic.twitter.com/y13XpdrBSO — Marvin von Hagen (@marvinvonhagen) February 14, 2023 Or the Ars Technica article. From Reddit) pic.twitter.com/vcc1XKUzc1 — Dr. Marie Haynes (@Marie_Haynes) February 15, 2023 Dealing with Alzheimer’s: “I don’t know how to remember.