Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. That’s just not what we do.” Judge Amit P.

Retail 131

Retail X-functional Launch Non-Profits 131

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 77

Trust Objectives and Key Results Engineering Negotiate 77

Martech

SEPTEMBER 14, 2023

Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. Price and product are only two of many operational GTM levers. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 113

GTM Market share Growth Technology 113

Search Engine Land

FEBRUARY 24, 2023

Amazingly, you could write a very similar tweet in 2023. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S. Yahoo Answers Gets A New Look 2010: Yahoo announced a fairly substantial overhaul of how Yahoo Answers looked and worked.

Negotiate 136

Negotiate Launch Electricity Networking 136

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis.

Engineering 107

Engineering Non-Profits Electricity Networking 107

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. Why should someone trust you instead of the big national brand or your crosstown competitor? What you do.

Trust 96

Trust Territory Manufacturing Price 96

Search Engine Land

NOVEMBER 14, 2023

So, you headed into 2023 with a new pair of running shoes. 2023 has been a transformative year despite its many hurdles. 2023 has been a transformative year despite its many hurdles. This not only helps you adapt to Google’s pricing dynamics but also empowers you to seize emerging opportunities.

Growth 118

Growth Objectives and Key Results Commission Campaign 118