Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects.

GTM 125

GTM Market share Growth Technology 125

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Google: Mobile Query Growth “Dramatically Higher” Than PC 2010: Google’s mobile traffic growth had been 5X over the past two years. That’s 106 days from today.) But on Oct.

Launch 93

Launch Engineering Gaming Territory 93

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Andrei Faji, Engagement Marketing @ PandaDoc. Definitely make #CXLLive a priority in 2023.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Martech

SEPTEMBER 26, 2022

Tapping into that growth can be challenging. billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Just how big is the market size of the fintech industry? How to succeed in fintech marketing.

E-commerce 113

E-commerce B2C Finance Referrals 113

PandaDoc

APRIL 25, 2023

Realistic objectives Your sales plan should clearly outline your chosen sales objectives and targets that you want to achieve — such as revenue targets, market share goals, or customer acquisition targets. See also How to speed up your sales cycle in 2023 4. This page is not intended to and does not provide legal advice.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Below, I share some of the strategies and tactics that were once popular in a well-funded environment, but which are no longer sustainable or deliver reduced returns.

Go To Market 108

Go To Market GTM Strategize Growth 108