Martech

AUGUST 14, 2024

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Line up your campaigns. So, put this on your 2025 action plan.

Strategic planning 131

Strategic planning Strategize Campaign Up-sell 131

Martech

FEBRUARY 24, 2025

AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. Execute marketing campaigns by identifying the right audience, content and channels, continuously refining these choices as it learns.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Martech

JUNE 9, 2025

of marketing leaders cite data and workflow integration as a primary challenge, per MarTech’s 2025 State of Your Stack report. Participating in strategic planning conversations — not just support tickets. Up to 65.7% The implication is clear: buying a tool is easy, but embedding it into operations is not. Asset production.

Strategic partnership 67

Strategic partnership Strategize Government Negotiate 67

Martech

MAY 12, 2025

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? Which product lines are landing the best and with whom?

Retail 106

Retail Strategic partnership Networking Commission 106

Salesforce

MARCH 31, 2025

They take center stage at National Small Business Week from May 4-10, 2025. For example, if youre planning an email marketing campaign, AI can suggest content, subject lines, and ideal times for sending emails. Use AI for strategic planning About 90% of SMBs admit AI is making their operations more efficient.

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

Martech

MARCH 22, 2022

A successful email marketing program requires a thorough understanding of the channel, from acquisition to strategic planning, data collection, and management. Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1

B2C 123

B2C Drivers/motivators Objectives and Key Results B2B 123

Martech

JANUARY 27, 2025

They can plan steps, execute tasks and self-correct errors without human intervention. Dig deeper: Will AI agents conduct the martech orchestra in 2025? Goal setting and reasoning: These systems can analyze complex data sets, set objectives and reason through various scenarios to determine the best course of action.

Strategic planning 125

Strategic planning Technique Represent Campaign 125