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Why account-based expansion is B2B’s next growth lever

Martech

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Let’s revisit efficiency across these three stages.

Growth 136
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The 5-phase framework that grew Outreach from $0 to $230M ARR

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. New year, time to take back control – 2025 is the year of inbox zero!

GTM 104
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In The Age of AI, It Just Won’t Be Enough Just To Be a “Good People Person” in Sales

SaaStr

It doesn’t need commission. How many times have you been burned by a sales rep who oversold capabilities? Who promised features that didn’t exist? Who bent the truth just enough to get the signature? AI doesn’t have quota pressure. It just tells you what the product actually does. This isn’t hyperbole.