Remove 2025 Remove Go To Market Remove Relationship building
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Build Customer Loyalty in the First 30 Days

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Even a brief in-person meeting can reinforce a strong working relationship.

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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content. ” Reps use AI to surface insights, but own messaging, storytelling, and relationship-building.

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How B2B marketing is becoming a strategic growth driver

Martech

Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation. With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams.

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The Great SDR Downsizing: 36% of B2B Companies Cut Sales Development Teams in 2025

SaaStr

The Great SDR Downsizing: 36% of B2B Companies Cut Sales Development Teams in 2025 Based on data from Emergence Capital’s “Beyond Benchmarks” report surveying 560+ venture-backed B2B software companies The whispers have been growing louder in SaaS corridors: “Is this the end of the SDR?”

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Sales In The Age of AI: The Playbook from The CROs of Databricks, Windsurf, Perplexity and Owner

SaaStr

By mid-2025, any revenue leader not deeply engaged with AI tools should be transitioned out. The bar is sophisticated usage across multiple tools and systematic integration into daily workflows.