Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

GTM 123

GTM Go To Market B2C Objectives and Key Results 123

SaaStr

JULY 1, 2025

While AI has exploded in coding (Cursor) and legal (Harvey) and parts of GTM (Clay), sales itself is still waiting for its breakthrough AI moment. Timeline for Improvement : Expect culturally-aware AI models by late 2025/early 2026 as training datasets become more globally representative. The latest AI B2B to go through hyper-growth.

Territory 87

Territory CRM Negotiate Relationship building 87

SaaStr

MAY 29, 2025

Meanwhile, others are seeing 3-4x productivity increases per rep through intelligent automation. These AI agents will have complete product knowledge, proactively correct misinformation, and provide real-time support during demos and discovery calls. Digital Sales Engineers (SEs) that join every customer call.

GTM 95

GTM Negotiate Cross-sell CRM 95

SaaStr

APRIL 14, 2025

It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! Festival-Style Vibes, Tons of Networking SaaStr 2025 combines the best of indoor and outdoor experiences, creating a festival-style atmosphere thats as fun as it is productive. The SaaStr.AI

GTM 81

GTM Networking B2B Meeting 81

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Highspot

MAY 30, 2024

In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. When all revenue teams–from sales and marketing to product and customer success–are in sync, they can better understand customer preferences, quickly adapt to trends, and rapidly close deals.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Gong.io

APRIL 15, 2022

As Morgan Jacobson, Principal Manager of Sales Strategy and Systems at HubSpot shared: “Since adopting [Revenue Intelligence], we’ve seen a significant increase in our productivity per rep. Great sales organizations engage everyone — EVERYONE — within their company… marketing, customer success, product, etc. . AKA, they WIN more.

CRM 62

CRM Pitch Up-sell GTM 62