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AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton

SaaStr

The humans who remain will need to excel at the uniquely human aspects of selling: relationship building, complex problem solving, and strategic influence. More specialization in human roles, with AI handling the connective tissue between specialized functions. This doesn’t eliminate the need for human sellersit elevates the bar.

GTM 93
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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

Today, those same teams report that AI has elevated their roles – handling routine inquiries while humans focus on complex problem-solving and relationship building. Five years ago, support teams worried AI would eliminate jobs. Our AI agents are enhancing jobs, not replacing them.”

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

These superhuman sellers will focus entirely on relationship building, complex negotiation, and strategic guidance while their AI handles everything else. Meanwhile, mediocre reps who neither master the technology nor offer exceptional relationship skills will become obsolete.

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Build Your Sales Career in the Salesforce Ecosystem

Salesforce

million new jobs by 2026. It’s our mission to empower all Trailblazers with the tools you need to build dynamic careers, companies, and communities. Whether you’re interested in problem-solving, relationship building, or coming up with sales strategies, Trailhead is here to help each #SuperSeller succeed.

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The Surprising Thing Your Customers Want — And They Might Not Even Realize It

Salesforce

Customer intimacy is a relationship-building strategy in which brands acquire extensive knowledge about their customers, and use that data to meet their needs and expectations in thoughtful, personalized ways. By 2026, Gen Z will comprise the largest share of the U.S. consumer population.

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In The Age of AI, It Just Won’t Be Enough Just To Be a “Good People Person” in Sales

SaaStr

The “people person” sales profile that relies on smooth talking and relationship building? Understanding your prospect’s specific industry challenges does. Having deployed solutions for similar companies does. The Challenger Sales methodology already identified this as one of the worst-performing profiles years ago.