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LinkedIn: The marketer’s guide

Martech

India, China and Brazil follow the US in terms of users. billion by 2027. This is best done passive-aggressively: “It’s great to see [competitor] getting back up to speed. Respond to comments, follow people who you want to connect with, and comment on their posts. higher click-through rate than single-image ads.

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How digital natives changed the game on legacy media

Martech

The media shake-up is happening now, and traditional outlets are struggling to survive. By 2027, 60% of Netflix subscribers will be watching commercials again. YouTube: The king of retention and click-through YouTube rewards videos that keep people watching. Email: Business email address Sign me up! Processing.

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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. This article will explore content through the SMART goal-setting framework, which stands for: S pecific. Get your technical and non-technical SEO to set your content team up for success. M easurable.

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. They stretch from mid-level managers all the way up to the C-suite. Get articles selected just for you, in your inbox Sign up now What are the essential B2B sales activities during the sales process?

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