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How to pick sales enablement tools that create outstanding customer experiences

SalesLoft

It’s no wonder that Gartner expects sales enablement budgets to increase 50% by 2027. Customer relationship management (CRM) The CRM is a master record keeper of the most up-to-date information and all prospect and customer interactions across an organization. Shayne Jackson, Sr.

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Customer relationship management helps you build long-term relationships with your customers that lead to loyalty and retention. And B2B salespeople are a big reason why it’s growing.

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