2027 Follow-up Negotiate 
SaaStr
JUNE 26, 2025
It’s how quickly sales will follow support’s playbook. Why Sales Will Follow Support’s Path (It’s Already Starting) The parallels are striking. Companies are routinely achieving 60%+ deflection rates – meaning AI handles 6 out of 10 (or more) support tickets before a human agent ever gets involved.
SaaStr
JULY 1, 2025
It spans marketing attribution, lead scoring, outbound sequencing, meeting booking, discovery calls, proposal generation, contract negotiation, and post-sale expansion. Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up. The AI advantage compounds—there’s no catching up later.
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Hubspot
APRIL 23, 2025
Unlike acquisitions, they let businesses share resources without giving up control. Instead of taking on the cost and complexity of a full acquisition or building from the ground up, they team up simply because its just more practical at times. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.
Salesforce
FEBRUARY 21, 2025
No wonder the last-mile fiber industry is projected to grow to $24 billion globally by 2027. This can help you get a jump on sales and sign up potential customers even before breaking ground. Without those capabilities, you end up with general messaging that doesnt appeal to each potential audience. Offer easy self-service.
Martech
SEPTEMBER 29, 2023
Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. trillion in 2021 to $3 trillion by 2027.
Salesforce
JANUARY 11, 2024
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.
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