SalesLoft

NOVEMBER 20, 2023

It’s no wonder that Gartner expects sales enablement budgets to increase 50% by 2027. Customer relationship management (CRM) The CRM is a master record keeper of the most up-to-date information and all prospect and customer interactions across an organization. Sales enablement, and sales enablement tools, help them do just that.

Customers 52

Customers Sales CRM Customer Relationship Management 52

Salesforce

JANUARY 8, 2024

Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonization come in. They bring together data from multiple sources — think your customer relationship management ( CRM ) and order management system s — to provide a holistic view of all your business activities.

Angle 76

Angle Healthcare Technology Technology 76

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Customer relationship management helps you build long-term relationships with your customers that lead to loyalty and retention. And B2B salespeople are a big reason why it’s growing.

B2B 59

B2B B2C Manufacturing Government 59