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$84 billion of ad spend lost due to ad fraud in 2023

Search Engine Land

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. Why we care. 30% of mobile ad spend is lost to ad fraud in 2023.

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10 Fast Tips to Winning More Consulting Clients

Hubspot

The job outlook for consultants is expected to increase by 14% through 2028 , proving there is plenty of opportunity in this growing field. Are they located in a specific geographic region? Your unique value proposition should be your key selling point that drives your discovery conversations with new prospects.

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Why Digital Media is Killing TV Advertising

Hubspot

And yet, conversely, TV viewing decreased in that time by 20%. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. Here, I'm going to explain why. The Decline of TV Advertising. or affordably. or affordably. Video ads are online now, too.