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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. billion by 2028, according to Grand View Research, Inc. Enterprises and small businesses alike have found CRM software helpful in their lead management processes. billion by 2028.

CRM 97
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The Impact of AI on Sales Strategies and Performance

Highspot

It is commonly used for content creation, designing new products, and even finding solutions to complex problems. In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. This adoption can boost productivity and set a precedent in the industry.