The Impact of AI on Sales Strategies and Performance
Highspot
MARCH 13, 2024
With more than half of businesses ramping up generative AI investments since public adoption surged in early 2023, AI is becoming a core element of sales operations. In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S.
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