Remove 2028 Remove Go To Market Remove Pipeline
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The State of AI in Sales

Sales Hacker

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. Help your team close more deals.

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The $939B Question: Is AI Eating SaaS or Feeding It?

SaaStr

Conquest Numbers Let’s separate the happy convergence talk from the harsh conquest reality: SaaS: The Steady Performer Under Siege $295 billion market in 2025 with 18.4% growth rate vs. SaaS’s 18.4% They launched their Artificial Intelligence Platform (AIP) in mid-2023 and bet the entire company on AI transformation.

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How to unlock more value from your event content

Martech

It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness. The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s It comes down to ownership.

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