Remove 2028 Remove Relationship building Remove Technology
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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

Today, those same teams report that AI has elevated their roles – handling routine inquiries while humans focus on complex problem-solving and relationship building. Companies like Decagon and Intercom have proven AI can handle complex workflows autonomously. Five years ago, support teams worried AI would eliminate jobs.

Territory 107
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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. Unlike CDPs, CRM systems use their technologies to ensure each step of the customer’s experience is as frictionless as possible. billion by 2028, according to Grand View Research, Inc.

CRM 98
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How to unlock more value from your event content

Martech

It isn’t a technology issue: New tools make it easy for even nontechnical staff to pull high-quality transcripts from sessions or video clips from panel interviews. To get the most value, you’ll need to focus on building relationships across event marketing, content marketing and brand marketing.

Campaign 132