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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

Global Expansion : With customers spanning 135+ countries and continued international investment, HubSpot has successfully created a global business with significant growth opportunities (their TAM is $76B in 2024, growing to $128B by 2029, with <10% penetration across all products).

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Retail media moves from the bottom of the funnel to center stage

Martech

Brands are increasingly embracing these opportunities to: Sell products. To grow their media revenue and remain competitive with broader digital platforms, they are extending into richer, cross-digital formats such as: Programmatic display. Tell stories. Introduce new offerings. Drive emotional engagement with consumers.

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The Ultimate Guide to a Career in Sales

Hubspot

Nearly half of their time is spent selling remotely (i.e. Their main goal is to help customers increase the ROI on a purchase, so they'll often connect with a salesperson if an opportunity to cross-sell or upsell arises. using Zoom, Skype, email, and CRM). In 2021, the average base salary for an account manager.

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The Bar Has Gone Up: The New Era of HyperFunctional SaaS with Jason Lemkin

SaaStr

And non-tech platforms selling to SMBs or consumers, like Toast or Monday remain very strong: Over 70% of Monday.com ‘s customers are non-tech and they’re growing over 34% at a billion in ARR Shopify has re-accelerated and at ~$10B is growing 21%. Sell outside of tech. But you have to be hyper-functional. Not for Monday.

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