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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Pro tip: Review your last campaigns audience breakdown. How to identify when your campaign is healthy enough to increase ad spend More ad spend doesnt fix bad performance. Who engaged?

CTR 97
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Privacy plus personalization: The new frontier of digital advertising

Martech

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. A renewed focus on keywords allows brands to target niche audience interests with brand-safe and privacy-compliant precision.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. This is especially true in large urban centers.

Represent 131
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot

When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move?

Education 101