3 reasons your paid social ads aren’t converting (and how to fix them)
Martech
FEBRUARY 21, 2025
Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Pro tip: Review your last campaigns audience breakdown. How to identify when your campaign is healthy enough to increase ad spend More ad spend doesnt fix bad performance. Who engaged?
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