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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

These same people also identified lingering issues that prevented them from doing so: the higher prices of eco-friendly products and inconvenience ranked highest, with more than 60% of those surveyed thinking that living a more sustainable, eco-friendly lifestyle was more expensive overall. In a Southern Cross University survey of U.S.

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Your Business Needs a Bigger Sustainability Strategy

Salesforce

But there’s a trust gap here: many consumers aren‘t buying it. It will require products to come to market. In Salesforce’s sustainability survey, 60% of Millennials and members of Gen Z – roughly spanning ages 16 to 40 – said they are willing to spend more on products and services from businesses that fight climate change.