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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. And maybe a discount is worth testing.

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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. Build trust with customers through product knowledge & customer care while staying organized & informed of advancements in the field. Dreaming of a rewarding and challenging career in medical device sales? You should be!

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Salesloft Product Management SVP Frank Dale on Ethical AI

SalesLoft

As the SVP of Product Management at Salesloft, I am working with our team to bring Rhythm, Salesloft’s AI-powered signal-to-action engine platform, to life. That’s a future we are actively investing in at Salesloft, which is at the heart of our soon-to-be-released Rhythm product. AI products are based on probabilities, not certainties.

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

These same people also identified lingering issues that prevented them from doing so: the higher prices of eco-friendly products and inconvenience ranked highest, with more than 60% of those surveyed thinking that living a more sustainable, eco-friendly lifestyle was more expensive overall. In a Southern Cross University survey of U.S.

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How to accelerate your marketing career using generative AI now

Martech

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. Software providers are bringing new AI tools and adding AI capabilities to products marketers use every day. It’s not your replacement AI and all its derivatives (machine learning, natural language processing, etc.)

GTM 101
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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Trust/Ethics. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. Digital helps advance sustainability beyond compliance to new products and industry/cross-industry ecosystem performance. Factors in the local and global economic environment that influence businesses and governments.

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5 Business Uses for an AI Copilot

Salesforce

A copilot makes you more productive by doing work on your behalf. Get the intel A report by the Oliver Wyman Forum found 55% of global workers are already using generative AI at least once a week, but the expected productivity gains have been lacking. So, how do these productivity workhorses get the job done? The best part?

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